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Popular growth-marketing role with broad skills increases competition, non-metro location and seniority moderate it.
Role requires B2C fintech and trade-marketing experience, reducing cross-industry transferability.
Multiple explicit year requirements and trade-marketing plus people-management mandates increase shortlisting rigor.
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Own the vision, strategy, and execution of growth marketing campaigns and programs for GCash Jr to drive digital financial habit formation and youth empowerment.
Lead the development and execution of overall B2C Growth Marketing strategy and processes to improve organizational, team, and business performance.
Drive Go-to-Market initiatives, lead cross-functional teams to achieve revenue and user growth KPIs, and optimize marketing programs based on product KPIs.
At least 7 years of experience in Brand Marketing and Management.
At least 5 years of collaboration with cross-functional teams including Trade Marketing, Media, Creatives, PR, Social/Digital Marketing, and Activations/Events.
At least 2 years of experience as a People Manager.
Experience in Trade Marketing and specifically General Trade and Sari-Sari Stores is a plus but not mandatory.
Experienced leader capable of managing and mentoring high-performing B2C growth marketing and cross-functional teams.
Strong strategic and operational mindset with ability to improve workflows and elevate marketing performance.
Proven skills in consumer insights-driven communications, brand and campaign creation, project management, and stakeholder management.