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Tier-1 FMCG brand, metro location, and broad cross-functional insights requirements increase competition.
Role demands deep FMCG insights and syndicated data expertise, limiting cross-industry transferability.
Explicit 13-15 years FMCG market-research and postgraduate requirement creates high shortlisting strictness.
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Act as strategic business partner for Commercial, Expert, Brand, Consumer & Market Insights teams to drive growth and profitability.
Lead and manage cross-functional insights studies (e.g., U&A, Brand Equity, Needscope) to influence brand and business strategies.
Monitor consumer behaviour and market trends in OHC, Wellness, Digestives, and Pain & Respiratory categories to identify growth opportunities and guide innovation pipeline.
Post-graduate degree in Management, Economics, Mathematics, Market Research, or Statistics is mandatory.
13-15 years proven experience in Market Research on the client side within FMCG companies.
Strong understanding of quantitative and qualitative research methodologies and syndicated data sources like RMS & KWP.
Experience working with diverse FMCG stakeholders and managing expert-led studies (e.g., healthcare professionals) is essential; experience with data analytics solutions required.
Experienced in integrating multi-source consumer and market data to diagnose business performance and develop actionable insights.
Skilled in managing large-scale brand health and consumer insights research with application to business decisions in FMCG context.
Comfortable driving innovation and insight using advanced technologies including Gen AI and digital analytic tools for agility and quality insights.