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Strong employer brand, metro Bengaluru location, and a common digital marketing title drive high candidate competition.
Requires B2B SaaS pipeline experience and specific ad-platform expertise, limiting industry transferability.
Explicit 10+ years, 4+ years leadership, B2B SaaS and platform expertise make filtering strict.
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Own the digital marketing strategy for Freshservice focused on driving Marketing Qualified Customers (MQCs), pipeline, and revenue targets.
Lead execution and strategy across key ad platforms including Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360, incorporating AI-driven tools for efficiency.
Manage digital marketing budgets including Annual Operating Plan (AOP), forecasting, performance reporting, and lead cross-functional alignment and stakeholder communication.
10+ years of experience in digital marketing with at least 4 years in a leadership or senior manager role.
Proven success in driving pipeline and revenue through paid digital channels within a B2B SaaS context.
Deep hands-on expertise with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360 including leveraging AI and automation capabilities.
Strong analytical skills including budget ownership, forecasting, and executive-level reporting and communication.
Experienced leader capable of managing and developing a digital marketing team while fostering accountability and performance.
Strategic thinker who can identify growth opportunities, prioritize campaigns, and align cross-functional teams around shared business goals.
Operationally adept in using AI-driven ad platform features and automation to optimize marketing performance in a complex B2B SaaS environment.