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Funded fintech brand, metro Bengaluru location, popular junior copywriter role and broad performance-marketing requirements drive high competition.
Copywriting skills transfer across industries, but fintech knowledge and performance-marketing experience increase fit sensitivity.
Explicit 1+ year requirement plus mandatory performance-marketing skills and metrics makes shortlisting moderately strict.
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Create high-impact ad scripts (15-45 seconds) for platforms like Meta and YouTube focused on user acquisition.
Analyze top-performing fintech ads and iterate scripts based on performance metrics (CTR, ROAS, conversion rates).
Collaborate with video agencies and creators to bring scripts to production and build a library of best-performing script frameworks.
Minimum 1 year of experience writing ad scripts, UGC content, or performance marketing copy for short-form platforms.
Strong understanding of performance marketing fundamentals including hooks, audience retention, CTR, and conversion-focused storytelling.
Ability to analyze ad performance data and iterate creatives using tools like Google Docs, Notion/Trello, Meta Ad Library, YouTube Ads.
Work Experience Required: 1+ years in relevant ad/script writing or performance marketing content creation.
Experienced in both creative storytelling and analytical evaluation of ad performance to optimize user acquisition.
Comfortable working in fast-paced environments with quick turnaround requirements.
Familiarity with fintech or financial product advertising preferred but not explicitly required.