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Strong employer, mid-level generalist title, metro location, and broad skillset increase applicant competition.
Marketing skills are transferable but fintech/SaaS preference and MBA requirement increase domain-specific fit needs.
Explicit 5-7 years, MBA-from-top-tier requirement, fintech/SaaS preference and analytics skills create stringent filters.
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Own integrated go-to-market (GTM) plans for product launches, feature releases, and growth initiatives.
Define target audiences, messaging frameworks, channel strategy, and success metrics to drive customer adoption and engagement.
Design and execute scalable marketing-led growth programs including gamification, loyalty initiatives, and adoption journeys to increase repeat usage and higher-value customer cohorts.
5-7 years of hands-on experience in core marketing functions including GTM and customer growth initiatives.
MBA from a top tier university.
Experience in ecommerce, fintech, SaaS, or high-growth consumer technology companies.
Strong analytical skills and proven ability to manage cross-functional projects end-to-end across multiple stakeholders.
Experienced in leading cross-functional GTM programs and customer growth initiatives within fintech or consumer tech sectors.
Data-driven decision-maker who uses insights to optimize marketing funnel performance and scale high-impact initiatives.
Skilled at designing customer journeys and growth programs aimed at increasing adoption, engagement, and customer value over time.