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Tier-1 backed fintech, metro Bengaluru, common ad-copy role with broad skills increases candidate competition.
Core ad-copy and performance marketing skills transfer across industries, though fintech nuance matters.
Requires explicit 1+ years of performance ad copy experience and metric-driven creative testing.
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Craft high-impact ad scripts (15-45 seconds) for Meta, YouTube, and programmatic platforms focused on user acquisition.
Analyze top-performing fintech brand ads and iterate scripts based on performance data (CTR, ROAS, conversion rates).
Collaborate with video agencies, editors, and creators to produce ads and develop a library of best-performing scripts and messaging frameworks.
1+ years experience writing ad scripts, UGC content, or performance marketing copy for short-form platforms like Meta and YouTube.
Strong understanding of performance marketing concepts like hooks, audience retention, CTR, and conversion-driven storytelling.
Familiarity with tools such as Google Docs, Notion/Trello, and research platforms like Meta Ad Library and YouTube Ads.
Work Experience Required: 1+ years in relevant ad script or performance marketing content creation.
Experienced in adapting and deconstructing top-performing fintech ads to create original, high-converting scripts.
Proficient at using campaign performance metrics to continuously test and optimize creative content.
Comfortable working in fast-paced environments with quick turnaround times and collaborating with cross-functional teams for ad production.