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Niche SFMC expertise reduces pool, but Tier-2 brand and Gurgaon metro increase candidate competition.
SFMC and Salesforce CRM skills transfer across industries, though B2B financial services experience is preferred.
Mandatory 6+ years SFMC/Salesforce experience, platform-specific skills and UK-hours availability increase screening strictness.
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Lead development and enhancements of Salesforce Marketing Cloud and Salesforce CRM tools focusing on personalized communications and automation.
Collaborate with business and technology leaders to create and manage product roadmaps and oversee development through testing to implementation.
Drive platform-wide improvements and digital transformation initiatives using latest Salesforce technologies.
6+ years experience with Salesforce Marketing Cloud and Core Salesforce CRM as a full-stack developer.
Subject matter expert in Salesforce Marketing Cloud data, Journey Builder, Email Studio, Content Builder, and Automation Studio along with Salesforce Admin capabilities (Data Model, Security, Flows).
Availability during UK working hours (2:00 PM - 10:30 PM India Time).
Work onsite at least 3 days per week (in-office collaboration required).
Experienced in integrating Salesforce Marketing Cloud with Salesforce CRM, especially in managing lead journeys and ensuring seamless data flow between marketing and sales.
Holds multiple Salesforce certifications including Marketing Cloud Admin, Consultant, Developer, and Salesforce Platform Developer 1 or Admin.
Familiar with B2B Financial Services industry marketing and sales processes, able to independently manage tasks and set realistic timelines.