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Tier-1 fintech brand, mid-level generalist marketing role in Bangalore with broad GTM requirements drives high competition.
Requires sector experience (fintech/ecommerce/SaaS) but skills are broadly transferable to consumer tech roles.
Explicit 5–7 years requirement plus MBA and sector experience create strict shortlisting filters.
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Own integrated go-to-market plans for product launches, feature releases, and growth initiatives across multiple teams.
Define target audiences, messaging frameworks, channel strategies, and success metrics to drive customer adoption, engagement, and growth.
Design and execute marketing-led growth programs like gamification and loyalty initiatives to improve funnel performance and scale customer experiences.
5-7 years hands-on experience in marketing, including GTM and customer growth initiatives.
MBA from a top tier university.
Experience in ecommerce, fintech, SaaS, or high-growth consumer technology sectors.
Strong analytical skills with ability to use data for marketing decisions.
Experience leading cross-functional GTM and growth initiatives end-to-end with multiple stakeholders.
Proven track record of driving customer behavior influence and business growth via insight-led marketing programs.
Comfortable working in fast-paced, high-growth consumer technology or fintech environments.