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Niche Adobe CJA skillset plus moderate brand reduces applicant density despite Mumbai metro.
Adobe Analytics/CJA expertise makes it moderately transferable across digital industries.
Mandates Adobe Analytics/CJA expertise and tracking implementation, creating strict technical screening filters.
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Lead design, development, and optimisation of digital analytics solutions using Adobe Analytics and Adobe Customer Journey Analytics.
Own and maintain digital tracking frameworks across websites and platforms, including event tracking strategies and Adobe Tags implementation.
Partner with marketing and business stakeholders to establish measurement plans, monitor campaign performance, deliver insights, and support attribution and reporting.
Experience with Adobe Analytics and Adobe Customer Journey Analytics (CJA).
Strong knowledge of digital tracking frameworks, event tracking, data layers, and tagging.
Proven ability to analyze digital user behavior and deliver actionable business insights aligned to KPIs.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in managing end-to-end digital analytics implementation and optimization in a complex digital environment.
Strong stakeholder management skills demonstrated by collaborating with marketing and business teams to translate analytics into business recommendations.
Detail-oriented with focus on data governance, data quality, regulatory compliance, and continuous improvement in digital analytics processes.