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Metro-based, common marketing-ops title with moderate company brand and common tool requirements.
Marketing automation and ABM skills transfer across industries, but B2B SaaS context raises domain specificity.
Mandatory 8+ years plus required Marketo, Salesforce, and ABM expertise creates strict shortlisting filters.
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Own end-to-end campaign operations including execution, quality assurance, deployment, and performance tracking using Marketo and Salesforce.
Lead marketing automation initiatives to improve campaign scalability, operational efficiency, and lead lifecycle management including scoring, routing, and integrations.
Partner cross-functionally with Demand Generation, Product Marketing, Digital, Sales, and Revenue Operations to support integrated campaigns, ABM efforts using 6sense, and AI-enabled inbound lead management.
8+ years of experience in Marketing Operations, Marketing Automation, or Revenue Operations within a high-growth B2B SaaS environment.
Expert-level proficiency with Marketo and strong expertise in Salesforce.
Experience with 6sense or similar ABM platforms.
Work Experience Required: Minimum 8+ years in relevant marketing operations roles.
Strategic operator with deep technical skills in marketing automation platforms, able to drive scalable process improvements and automation.
Experienced in managing complex multi-channel B2B campaigns and lead lifecycle operations supporting revenue growth.
Comfortable working cross-functionally with sales and operations teams to enhance AI-powered marketing and pipeline conversion efforts.