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Popular generalist performance marketing role, metro location, and broad platform requirements increase candidate competition.
Performance marketing skills (paid media, tracking, optimization) transfer easily across industries and product types.
Requires multiple mandatory platform skills (Google Ads, Meta, LinkedIn, GA4, GTM) without explicit experience, indicating moderate filtering.
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Fully own the execution and optimization of paid media campaigns across Google Ads, Meta, and LinkedIn.
Analyze campaign performance data to improve key metrics like CPL, ROAS, CAC, and conversion rates, and make budget allocation decisions accordingly.
Lead audience strategy design, conversion tracking implementation, and creative testing in coordination with design and content teams.
Experience with paid media campaign management on Google Ads, Meta (Facebook & Instagram), and LinkedIn.
Proficiency in conversion tracking tools such as UTM frameworks, GA4, and Google Tag Manager.
Work Experience Required: Not explicitly mentioned in the JD.
Location: Must be able to work from the office in Baner, Pune.
Strong data-driven approach to campaign analysis and budget allocation based on performance metrics.
Experience in building structured account frameworks involving campaign segmentation and audience layering.
Proven ability to lead cross-functional collaboration with design and content teams for creative testing and campaign optimization.