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Strong Tier-1 brand, generalist marketing manager title, metro location, and broad digital skillset increase applicant competition.
Low because digital marketing, CRM, and content skills are broadly transferable across industries.
Medium due to multiple required digital tools and certifications but no explicit years-of-experience filter.
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Develop and execute digital marketing campaigns focused on online engagement, traffic, and customer acquisition.
Monitor, analyze, and optimize digital marketing performance, managing budgets to maximize ROI.
Manage website content and digital assets aligning with brand objectives across channels, collaborating with cross-functional teams.
Bachelor's degree in Business Administration, Communication, Marketing, or Sales; Master's in Marketing is also acceptable.
Proficient in English at C2 level.
Skills required include Adobe Experience Manager (AEM), CRM, Digital Marketing Analytics, Content Management Systems, Microsoft Excel, Power BI, UI and web development (WordPress).
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in managing end-to-end digital marketing campaigns with measurable impact on engagement and customer acquisition.
Comfortable working in a hybrid role with cross-functional collaboration to maintain brand consistency.
Skilled in using digital marketing tools and analytics platforms to drive data-informed decision-making and optimize ROI.