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Tier-1 bank plus metro location and mid-level generalist digital marketing role increases applicant competition.
Core CMS, SEO, analytics skills are transferable, but Liferay/CMP and banking exposure increase domain specificity.
Explicit 3-6 years plus mandatory CMS, Liferay, CMP, SEO and banking exposure raises shortlisting rigor.
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Manage and optimize the Corporate Public Website (pWeb) including content publication, navigation, functionality, and governance using Liferay CMS.
Execute and monitor digital communication campaigns via CMP and WhatsApp platforms, ensuring data-driven performance reporting and stakeholder coordination.
Drive web analytics, SEO optimization initiatives, and manage vendor and cross-functional stakeholder collaboration to enhance digital presence.
3-6 years experience in website content management, digital communications, or digital marketing.
Experience with Liferay CMS, CMP platforms, web analytics, SEO, marketing automation, and project/agile tools like JIRA.
Bachelor's degree in Marketing, Communications, IT, Digital Media, Business Administration, or related field.
Working knowledge of WhatsApp Business communication platforms like Gupshup and experience coordinating with vendors and stakeholders.
Experienced in managing large enterprise or BFSI digital communication platforms, especially websites and campaigns.
Operates with strong project delivery focus including issue tracking and governance across multiple tools and teams.
Focused on data-driven digital experience improvements leveraging web analytics and SEO collaboration.