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Tier-1 brand, metro location, mid-level generalist marketing role with broad martech skills increases competition.
Martech and first-party data skills transfer across industries, though FMCG/D2C preference slightly narrows fit.
Explicit 5–8 years, MBA requirement, and specific martech/platform experience make filters strict.
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Lead and execute data-driven digital marketing strategies including audience segmentation and personalization frameworks across multiple channels.
Drive implementation and scaling of Martech platforms such as CDPs, DMPs, and marketing automation tools to support first-party data strategies and campaign optimization.
Act as a strategic advisor delivering consulting solutions to enterprise clients focused on AI-led marketing, data privacy, data partnerships, and vendor ecosystems.
5–8 years of experience in digital marketing, martech, or data consulting.
MBA or equivalent degree in Marketing, Analytics, or related field.
Proven experience working with multi-brand / multi-category portfolios, preferably FMCG and D2C.
Location requirement: Gurugram.
Experienced in managing complex Martech platform implementations and first-party data strategies at enterprise scale.
Strong consulting and stakeholder management skills with ability to influence and advise multiple client teams.
Demonstrated ability to lead precision marketing initiatives leveraging analytics, AI-led marketing, and privacy-safe data collaboration.