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Mid-level, metro FMCG marketing role with broad skills and 5+ years attracts high applicant competition.
Role requires FMCG/beverage trade and shopper marketing experience, reducing cross-industry transferability.
Explicit 5+ years plus FMCG trade-marketing and budget experience raises shortlisting strictness.
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Develop and implement customer and trade marketing strategies to drive category growth, shopper engagement, and in-store execution in South Asia (Delhi preferred or Mumbai).
Manage activation budgets, trade investments, and P&Ls to achieve commercial objectives and maximize ROI.
Lead joint business planning, cross-functional collaboration, and execution of activation programs across Retail and On-Premise channels.
Bachelor’s degree in Marketing, Business, or related field.
5+ years of experience in trade marketing, shopper marketing, or customer marketing within FMCG or beverage sectors.
Fluency in English.
Location preference: Delhi or Mumbai, India.
Strong commercial and strategic thinker with ability to balance customer priorities and brand objectives.
Experienced in leveraging data and shopper insights to develop effective activation programs.
Capable of managing multiple stakeholders and leading cross-functional collaboration in a fast-paced matrix environment.