





Generalist mid-level marketing role, metro location, and broad omnichannel requirements increase candidate competition.
Marketing skills are transferable across industries but B2B SaaS and martech targeting adds moderate domain specificity.
Explicit 2–4 years requirement, mandatory paid-ads and tool experience make shortlisting moderately strict.
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Own and execute end-to-end social media marketing across organic and paid channels (LinkedIn, X, YouTube, Instagram) targeting B2B retail and e-commerce business owners in India and Australia.
Design, run, and optimize omnichannel campaigns including email and WhatsApp marketing workflows to generate and nurture inbound leads and event engagement.
Develop compelling marketing copy and coordinate visual content creation to boost brand awareness and event foot traffic, measuring campaign performance data such as CTR and conversion rates.
2–4 years of marketing experience, preferably within B2B SaaS or Martech sectors.
Proven hands-on experience managing LinkedIn Ads and Meta Ads campaigns with budget scaling abilities.
Proficiency with marketing tools like HubSpot, Mailchimp, Intercom, or native WhatsApp API; plus Canva or video editing tools preferred.
Location requirement: Based in Hyderabad, India with ability to occasionally align work hours to Australian business timings.
Experienced marketer comfortable owning multi-channel digital campaigns targeting senior B2B retail and e-commerce decision makers across two country markets.
Data-driven operator with strong analytical skills to track performance metrics and optimize campaign ROI (ROAS, CPL).
Skilled communicator and copywriter able to craft business-focused marketing content and collaborate with creative teams effectively.