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Mid-level, generalist growth/data role in a metro with common tool requirements increases competition.
Analytics and modeling skills transfer across consumer fintech and e-commerce, moderate domain bias.
Explicit 4–5 years requirement plus mandatory R/Python, SQL and Tableau raises filtering strictness.
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Lead data-driven analysis and model building to improve app installs, user engagement, and loan product acquisition and retention.
Collaborate closely with Growth and Product teams to translate business priorities into analytical problems and actionable insights influencing strategy and execution.
Manage analytics projects, dashboards, and segmentation for marketing optimization including campaign performance and customer targeting strategies.
4-5 years of relevant experience in data-driven analytical marketing roles, preferably in online consumer business or Bank/NBFC.
B.Tech degree from Tier-1 or Tier-2 institute; MBA is a plus.
Proficient in R/Python, SQL, Tableau, and advanced Excel (including pivot tables).
Location: ITO, New Delhi, India (explicit onsite location).
Experienced in handling large-scale transactional data and deriving actionable business insights in consumer finance or related sectors.
Comfortable working cross-functionally with Growth and Product teams to drive measurable improvements in marketing KPIs.
Skilled in predictive modeling, segmentation, and campaign analysis to optimize acquisition cost and ROI.