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Metro-based senior marketing head with broad generalist requirements increases candidate competition.
Marketing skills are transferable but role favors pensions/financial services experience, so medium sensitivity.
Explicit 10–15 years plus leadership and broad mandatory marketing skills increases shortlisting rigidity.
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Lead and manage a team of content creators, digital marketers, and designers to execute marketing and communication strategies for brand awareness, lead generation, and colleague engagement.
Design and implement marketing operations including processes, procedures, and systems to support effective delivery in collaboration with global teams in India, UK, and US.
Oversee multi-channel campaign development and execution, internal communications, employer branding, and employ data-driven decision-making to optimize marketing efforts and align with business goals.
10-15 years of experience in marketing and communications roles.
Proven experience leading teams and managing senior-level relationships to achieve significant results.
Extensive knowledge of marketing functions including commercial marketing, content, and SEO.
Work Experience Required: 10-15 years in relevant roles. Notice Period: Not explicitly mentioned in the JD.
Experienced in managing diverse marketing teams in a high-paced, collaborative environment with optimal resource allocation.
Skilled in strategic planning with a demonstrated history of building brands and engaging internal and external stakeholders.
Capable of handling complex industry challenges specifically in pensions administration and adept at aligning marketing strategies with business objectives globally.