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Generalist marketing executive title, metro location, broad skillset required, and unspecified experience increase applicant competition.
Core marketing skills are transferable but B2B manufacturing domain knowledge raises moderate background sensitivity.
Moderate filters from required CRM, Typo3, content, events, and intermediate AI/tool proficiencies create medium strictness.
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Execute TRUMPF India's annual marketing plan across sheet metal, laser technology, and electronics segments pan India, ensuring timely delivery, budget compliance, and HQ approval for activities such as exhibitions, seminars, social media, emails, and PR.
Build and enhance brand visibility and thought leadership through industry publications, webinars, customer success stories, PR, and executive presence, with measurable KPIs like media mentions and engagement metrics.
Maintain marketing and CRM data hygiene, manage digital presence (website, social media, campaigns), and coordinate commercial programs and trade fairs with stakeholders to support sales pipeline growth.
MBA or equivalent preferred; technical background in Mechanical or Manufacturing Engineering is a plus.
Experience Required: Not explicitly mentioned in the JD.
Proficiency in content creation, graphic design, video editing, CRM & marketing automation (SAP C4C), and English communication at intermediate to advanced levels.
Willingness to travel 10-15% for trade shows and customer events.
Experienced in executing structured marketing plans and handling multi-channel campaigns with focus on compliance and KPI-driven delivery.
Comfortable working with global HQ standards and cross-functional coordination including event organization and media collaboration.
Skilled in using advanced digital marketing tools including AI for content generation and campaign optimization, demonstrating resourcefulness in customer engagement.