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Tier-1 employer, metro location, and mid-level generalist role drive high applicant competition.
Core CMS, analytics, SEO and campaign skills transfer across industries, though banking exposure is preferred.
Explicit 3-6 years plus mandatory Liferay CMS, CMP, SEO, analytics and vendor coordination increases filtering strictness.
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Manage and optimize the Corporate Public Website (pWeb) including content publishing, website performance, navigation, and functionality.
Execute and monitor digital communication campaigns via CMP and WhatsApp platforms, ensuring performance tracking and stakeholder alignment.
Coordinate with vendors, regional webmasters, and internal teams for website updates, issue resolution, SEO optimization, and analytics reporting.
3-6 years of experience in website content management, digital communications, or digital marketing.
Experience with CMS platforms (specifically Liferay CMS), CMP platforms, web analytics, SEO, and digital campaign execution.
Bachelor's degree in Marketing, Communications, IT, Digital Media, Business Administration, or related discipline.
Experience working with project management and agile ticketing tools like JIRA; knowledge of WhatsApp Business platforms such as Gupshup.
Experienced in digital communication environments within banking, financial services, or large enterprises.
Demonstrates ability to handle multi-stakeholder coordination, vendor management, and content governance.
Operates effectively managing digital campaigns and technical issue resolution within agile frameworks.