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Metro location and known employer increase applicants, but ABM specialization and seniority reduce candidate pool.
Medium: marketing automation and ABM skills transfer broadly, but B2B real-estate experience is preferred.
High: explicit 9-10 years plus mandatory ABM platform and marketing automation experience.
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Build, execute, and optimize account-based marketing campaigns targeting priority commercial real estate accounts.
Manage audience segments, workflows, email campaigns, and landing pages using ABM and marketing automation platforms.
Analyze campaign performance data, resolve integration issues, and collaborate with global and local teams to ensure seamless platform connectivity and achieve campaign objectives.
9-10 years overall experience with 4-5 years hands-on experience with marketing technology platforms in B2B environments.
Experience with ABM platforms such as 6sense or Demandbase and marketing automation systems like Eloqua, Marketo, HubSpot, or Pardot.
Skilled in building web pages and content using low-code/no-code tools (e.g., Folloze, Uberflip) and strong analytical skills with advanced Excel proficiency.
On-site work location: Gurugram, Haryana, India.
Experienced in managing integrated marketing technology platforms in complex B2B settings, preferably in professional services or real estate domains.
Proficient in advanced campaign analytics and rapid troubleshooting to ensure timely and error-free campaign launches.
Able to collaborate across multiple teams and stakeholders to enhance platform processes and deliver personalized content experiences.