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Generic marketing executive title, metro location, and broad skillset increase applicant competition.
B2B industrial, trade-fair and product-focused marketing needs sector knowledge, limiting cross-industry fit.
Prefers MBA, specific tools, events and compliance experience but no strict years requirement.
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Execute TRUMPF India's annual marketing plan including exhibitions, seminars, social media, mass emails, and PR to build thought leadership, brand visibility, and demand generation across sheet metal, laser technology, and electronics segments.
Manage marketing campaigns ensuring compliance with HQ standards and within budget, including coordination of trade fairs, media collaborations, and digital presence maintenance.
Maintain marketing relevant data hygiene in CRM (SAP C4C) and support sales enablement through content creation, lead generation, and digital campaign execution.
Preferred MBA or equivalent; technical background in Mechanical or Manufacturing Engineering is a plus.
Experience executing marketing campaigns across events, digital media, and PR; level not explicitly quantified but role demands intermediate to advanced skills in content creation, CRM, and campaign management.
Proficiency with marketing tools like SAP C4C, Canva, Adobe basics, social media platforms, and AI tools for content generation and optimization.
Willingness to travel 10-15% for tradeshows and customer events.
Candidate with previous experience in executing structured marketing programs in a technology-driven B2B environment, ideally involving laser, electronics, or manufacturing sectors.
Strong operational focus on delivering marketing activities on schedule, budget, and in compliance with corporate and HQ standards.
Comfortable managing multiple customer touchpoints with hands-on capability in content development, digital marketing, and marketing automation systems.