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Mid-level title and metro location increase competition, but niche PMR skills moderate applicant density.
High—role requires specialized market-research methods and PMR experience, limiting cross-industry transferability.
Explicit 5–7 years plus mandatory PMR methods make filters moderately strict.
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Design and execute advanced quantitative and qualitative primary market research studies using techniques such as segmentation, conjoint/discrete choice modeling, MaxDiff, concept testing, IDIs, focus groups, and ethnographic research.
Translate business objectives into robust survey instruments and detailed analysis plans including cross-tabs, key driver analysis, preference share estimation, and sensitivity analyses.
Ensure data quality and analytical rigor throughout data collection and reporting phases, employing tools like Excel and Q for advanced modeling and visualization.
5-7 years of experience in primary market research and data analysis.
Proficient in quantitative techniques like conjoint modeling, MaxDiff, TURF, clustering, factor analysis, and regression modeling.
Experience in qualitative research methods including IDIs, focus groups, thematic analysis, and journey mapping.
Location: Pune, India.
Strong expertise in both quantitative and qualitative primary market research methods allowing full-spectrum analysis.
Experienced in translating complex business objectives into structured research instruments and actionable analytic plans.
Practices rigorous data quality control and advanced data analytics with proficiency in specialized research tools (Excel, Q, or equivalent).