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Metro role at a known dermatology brand with a mid-level manager title increases applicant competition moderately.
Skills (shopper marketing, POSM, vendor management) transfer to FMCG/beauty but sector knowledge adds moderate bias.
No explicit years or certifications but domain-specific trade marketing and merchandising skills likely required.
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Own ideation, design, and rollout of innovative retail visibility assets and trade campaigns to improve in-store brand recall and shopper engagement.
Lead execution excellence across regions ensuring quality, uniformity, and compliance with brand standards while conducting store audits for continuous improvement.
Track and analyze ROI of trade marketing activities; optimize spends and scale high-performing campaigns and assets.
Experience Required: Not explicitly mentioned in the JD.
Skills in retail asset design, campaign conceptualization, execution management, and ROI tracking.
Ability to manage vendors and agencies for cost, quality, innovation, and timely delivery.
Location: Mumbai (implied by job title).
Experienced in design-led trade marketing with focus on retail visibility and shopper engagement in dermatology or FMCG sectors.
Comfortable leading cross-functional execution and collaborating with external agencies and vendors to deliver scalable solutions.
Data-driven mindset to measure trade marketing impact and optimize ROI and execution consistency across regions.