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Generalist mid-level digital marketing title increases applicant density despite non-metro small-company context.
Digital marketing skills are highly transferable across industries, so background fit sensitivity is low.
No explicit years or certifications; multiple common digital-marketing skills required so screening is not highly strict.
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Develop and execute digital marketing strategies using research, analytics, and competitive insights.
Manage content creation, A/B testing, and website updates for client campaigns across multiple channels including social media, CRM, email, and SEO.
Analyze and report on campaign performance data to optimize marketing outcomes and provide strategic recommendations.
Bachelor's degree or equivalent mandatory.
Proficiency in Microsoft Office suite is required.
Experience with data analysis, performance metrics, and digital marketing analytics essential.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in translating analytics and metrics into actionable marketing strategies.
Capable of managing multiple digital marketing channels including SEO, email campaigns, and website content.
Comfortable with data-driven decision making and iterative testing in a marketing environment.