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Mid-level, generalist product-marketing role with broad skills and growth-stage employer increases applicant competition.
Marketplace and dual-sided platform experience requirement makes cross-industry transferability limited and highly sensitive.
Explicit 6–10 years plus mandatory performance-marketing, analytics, and CRM tool proficiency creates moderately strict filters.
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Lead and scale three core marketing tracks: new initiatives, demand-side (client-facing) marketing, and supply-side (gig workforce) branding.
Own end-to-end performance marketing campaigns across Google, Meta, LinkedIn, email, CRM, and influencer programs, including building measurement dashboards for ROI, ROAS, CAC, and growth KPIs.
Collaborate cross-functionally with product, sales, and founders, manage marketing budgets, mentor team members, and create SOPs to drive alignment and growth.
6–10 years of experience in platform or consumer marketing; experience with dual-sided marketplaces preferred.
Strong skills in performance marketing, content marketing, analytics, and proficiency with GA4, Meta Ads, Google Ads, LinkedIn Ads, CRM tools, and UTM tracking.
Experience leading GTM launches and building new business categories from scratch.
Work Experience Required: 6–10 years explicitly mentioned.
Has demonstrated ability to manage multiple brand voices and distinct user groups (clients and gig workforce) simultaneously.
Experienced in data-driven marketing with a strong focus on campaign performance analysis and funnel optimization.
Capable of strategic leadership involving cross-functional team management and aligning marketing strategies with business growth and product roadmaps.