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Tier-1 VC-backed startup, senior product marketing role in Bangalore with broad GTM remit draws many applicants.
Developer-focused product marketing and startup GTM experience limits cross-industry transferability.
8+ years required plus specific product-marketing, storytelling, and GTM experience.
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Own Emergent's product positioning and narrative targeting developers, founders, and enterprises to drive clear understanding and appeal.
Lead go-to-market strategies for new products and features, including messaging, launch plans, sales enablement, and customer content.
Build and scale the product marketing function from scratch, including processes, playbooks, and team development.
8+ years in product marketing or brand marketing, preferably in high-growth startups or consumer/tech brands.
Proven experience owning product or brand narrative, not just campaign execution.
Strong storytelling and communication skills with ability to simplify complex technical concepts.
Comfort working closely with product and engineering teams to understand products deeply.
Experienced in shaping market perception and category narratives, preferably in technical or developer-focused products.
Entrepreneurial mindset suited to building and leading a marketing function from the ground up.
Able to translate technical product features into compelling marketing stories that resonate with diverse audiences including developers and enterprises.