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Specialized SFMC skillset reduces applicants, but metro location and mid-level experience increase competition.
Highly domain-specific Salesforce Marketing Cloud expertise limits cross-industry transferability.
Explicit 6+ years and mandatory SFMC/CRM expertise increase filter strictness for technical fit.
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Lead development and improvements on Salesforce Marketing Cloud and Core Salesforce CRM platforms, focusing on building tools for engineers and driving digital transformation.
Collaborate with business leaders and technology partners to create and manage product roadmaps and oversee development, testing, and implementation of platform changes.
Design and execute customer journeys using Salesforce Marketing Cloud tools (Email Studio, Content Builder, Journey Builder, Automation Studio, CloudPages) and handle integrations between Marketing Cloud and Salesforce CRM.
6+ years of experience in Salesforce Marketing Cloud and Core Salesforce CRM with subject matter expertise.
Hands-on full-stack development experience in Salesforce Marketing Cloud including personalization, dynamic content, SQL, data configuration, and segmentation.
Experience with Salesforce Sales or Service Cloud administration capabilities (Data Model, Security model, lightning pages, flows).
Must be available during UK working hours and able to work onsite at least 3 days a week (office based in India).
Proven ability to manage complex Salesforce Marketing Cloud integrations and customer journey designs within B2B financial services or similar domains.
Experience with certifications in Salesforce Marketing Cloud and Salesforce Platform (3+ certifications preferred).
Strong problem-solving and analytical skills with experience in creating technical documentation and setting realistic timelines for business requirements.