





Strong employer brand, common entry-level Account Executive title, metro role and broad skillset increase competition.
Communications skills transfer across industries, though lifestyle/brand client preference creates moderate domain bias.
Explicit 1+ year requirement plus mandatory Generative AI familiarity and communications domain experience increases screening rigor.
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Support planning and execution of PR campaigns including media outreach and event coordination.
Develop and draft PR content such as press releases and media pitches; manage media databases and monitoring.
Apply Burson proprietary AI tools for competitor research, content development, campaign analysis, and audience strategy.
1+ years of experience in public relations or communications, preferably with lifestyle, brands & consumer sectors.
Bachelor’s degree in Public Relations, Communications, or a related field.
Strong familiarity with Generative AI tools in communications for planning, research, ideation, and content creation.
Work Experience Required: 1+ years in PR or communications.
Experience working with lifestyle, brands, and consumer sector clients in PR or communications roles.
Comfortable leveraging AI-driven tools and technology to enhance communications efficiency and creativity.
Operates effectively in a dynamic agency environment with responsibilities spanning content creation, media relations, and campaign support.