Back
Metro Mumbai, common mid-level brand role with broad skills and 2–3 year target increases competition.
Role favors youth/D2C/media experience and voice-building skills, making industry fit moderately important.
Explicit 2–3 year requirement plus youth-culture fluency and strong writing skills enforce moderate selection filters.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Own and ensure consistency of Viral Fission’s brand presence across all channels including Instagram, website, app copy, PR, and pitch decks.
Build and lead the brand marketing strategy independent of client campaigns, and mentor the Social Media Executive on content strategy and execution.
Track youth culture trends to inform brand decisions and manage external creative and PR vendors as needed.
2-3 years of experience in brand marketing, brand strategy, or content strategy, ideally in youth-facing, D2C, media, or content-driven companies.
Experience running or guiding a social media page with a focus on building a distinct brand voice and following.
Excellent writing and communication skills to maintain tone consistency across all company assets.
Location requirement: Ghatkopar West, Mumbai; Employment Type: Full-time.
Demonstrates strategic judgment to prioritize brand relevance over chasing every trend, especially in youth/Gen Z internet culture.
Experience in or readiness to mentor and manage junior team members, particularly the Social Media Executive role.
Comfortable managing relationships with external vendors like designers, video editors, and PR agencies to execute brand vision.