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Remote, mid-level generalist role in Bangalore increases applicant competition.
SaaS-focused product marketing requires domain knowledge, so background fit is moderately sensitive.
Explicit 5+ years requirement and mandatory SaaS product marketing experience make shortlisting moderately strict.
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Design and execute lead-generating sales and marketing campaigns focused on SaaS products across diverse channels including digital, social media, and events.
Develop partnership programs by engaging new partners and representing the company at industry events and field visits to articulate product benefits.
Drive revenue growth by converting leads into sales, identifying new revenue opportunities, and collaborating across sales, product development, and customer service teams to align marketing strategies with business goals.
Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
Minimum 5 years experience in marketing, preferably in technology or SaaS domain.
Proficiency in lead generation strategies and partner relationship management.
Willingness to travel for events and partner visits.
Experienced in SaaS product marketing with strategic focus on lead generation and revenue growth.
Capable of cross-functional collaboration with sales, product development, and customer service teams to align marketing efforts.
Comfortable working UK shift hours and engaging directly with partners at events and visits.