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Generalist Digital Marketing Manager title increases candidate density despite modest employer brand.
Digital marketing skills are highly transferable across industries and product categories.
No explicit years or certifications; broad channel experience requested but not strictly quantified.
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Own performance marketing activities including SEO, re-marketing, and customer engagement campaigns across multiple digital channels.
Collaborate with agencies, internal creative, web, and retail teams to ensure integrated 360-degree digital customer touchpoint coverage.
Drive measurable improvements in digital marketing effectiveness and customer engagement outcomes.
Experience in performance marketing, SEO, and digital campaign management: Not explicitly mentioned in the JD.
Work Experience Required: Not explicitly mentioned in the JD.
No specific degree, notice period, or location requirements mentioned.
Proven ability to work collaboratively with cross-functional teams and agencies: Not explicitly mentioned in the JD.
Experienced in managing diverse digital marketing channels with a focus on integrated campaign delivery.
Able to coordinate effectively across agencies and internal teams for cohesive digital marketing execution.
Comfortable handling end-to-end digital performance marketing and customer engagement initiatives.