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Common senior copywriting role, metro Mumbai, broad digital skillset, and known agency brand increases competition.
Core skills are transferable across industries, but beauty-brand experience and industry nuance increase fit sensitivity.
Moderate filters: explicit 3+ years, SEO capability and beauty-brand experience expected.
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Develop creative, innovative digital content and campaigns for leading beauty brands, focusing on SEO-friendly storytelling and audience engagement.
Collaborate directly with clients and internal teams to shape concepts from briefing through execution, maintaining quality and brand voice consistency.
Stay current on industry trends and consumer insights to inform content strategy and support multi-medium brand storytelling.
Minimum 3 years experience writing for digital with strong SEO knowledge.
Experience writing for beauty brands or relevant industry (fashion, beauty, lifestyle) with corporate or journalism background.
Proven ability to write across multiple content formats including digital/web and social media platforms.
Location: Mumbai, India (onsite).
Experienced in conceptual writing and content planning within a creative team, comfortable collaborating with designers and strategists.
Skilled at using data and insights to drive creative output and adapt brand tone of voice digitally.
Confident communicator capable of client interaction and presentation, with strong interest or foundational understanding of AI technologies applied to content creation.