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Popular senior copywriter role, metro location, mid-level experience, and broad digital/SEO requirements increase competition.
Core copywriting and digital skills are transferable but preference for beauty/fashion experience raises domain specificity.
Explicit 3+ years, SEO and beauty-brand experience requirements, and client-facing skills create moderate filtering.
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Create and conceptualize digital and web content for a leading beauty brand, ensuring tone of voice and SEO alignment.
Collaborate with clients and internal teams from briefing through execution, including presenting and articulating concepts.
Occasionally support larger project conceptualization across various mediums such as videos and social media campaigns.
Minimum 3 years of strong digital copywriting experience with SEO knowledge.
Experience working with beauty, fashion, or lifestyle brands, with understanding of their language and content needs.
Experience in corporate or journalism environments and familiarity with social media publishing and content management systems.
Location: Mumbai, India (onsite).
Skilled storyteller with conceptual thinking ability and a flair for words, comfortable in a traditional creative team setup.
Digitally savvy, socially adept in building online communities and engaging customers through creative copy.
Confident in client interactions and presentations, able to use data and insights to inform creative decisions, and open to learning AI technologies.