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Tier-1 employer, metro location, and generic senior title balanced by niche Adobe Launch expertise.
Role requires specialized web analytics and Adobe Launch expertise, limiting cross-industry transferability.
Mandatory Adobe Launch, web analytics, JavaScript, and compliance expertise indicate strict candidate filters.
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Manage implementation, QA, and auditing of digital analytics tags across Adobe Launch and other integrations ensuring data quality and compliance.
Develop and maintain data quality frameworks, governance procedures, and dashboards to monitor analytics data integrity.
Own technical documentation and support multi-domain web personalization and optimization strategies.
Strong experience with Adobe Marketing Cloud technology, specifically Adobe Launch and Data Collection.
Proficiency in Javascript and understanding of events-driven data layers for web data capture.
Experience validating code and auditing tags in preproduction and production environments.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced with data governance, data quality metrics frameworks, and compliance in digital analytics environments.
Capable of translating complex analytics and technical concepts into clear documentation for diverse stakeholders.
Has worked in global, enterprise-level marketing environments supporting multi-domain personalization strategies.