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Tier-1 startup brand, Bengaluru metro role, and broad creative requirements increase applicant competition.
Creative strategy skills transfer across agencies and tech, but product/AI familiarity increases domain specificity.
Explicit 8+ years requirement, portfolio proof, and domain-specific creative experience make screening strict.
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Own end-to-end creative strategy including campaign concepts, content IPs, and creative formats across organic social, paid media, video, and product surfaces.
Translate product truths and customer insights into impactful creative that resonates with millions of entrepreneurs and business owners.
Build and manage a creative testing engine to optimize paid and organic creative performance through data-driven iteration.
8+ years in creative strategy, brand strategy, or creative-led marketing at a high-growth tech company, agency, or media brand.
Proven portfolio of campaigns or content IPs that shipped and performed well.
Strong understanding of internet culture and viral content dynamics across platforms like LinkedIn, X, YouTube, and short-form video.
Experience integrating AI tools into daily creative workflows to enhance output and impact.
Strategic thinker who can move fluidly from insight to concept to execution and improve creative work at every step.
Comfortable with technical concepts, especially AI agents, and able to craft stories that position complex products as heroes.
Data-informed and opinionated with ability to iterate creative ideas based on performance metrics and maintain strong ownership over multiple workstreams.