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Medium—mid-level, popular performance marketing role with broad skills and international remit increases applicant competition.
Low—performance marketing skills like paid media, CRO, and analytics transfer across industries.
Medium—requires hands-on channel expertise, CRO, analytics, budgeting and team leadership without explicit years.
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Own end-to-end performance marketing across Google Ads, Bing Ads, paid social, and display for multiple brands, managing six-figure monthly budgets.
Lead and manage a pod of 3 Performance Marketing Analysts, setting objectives, coaching, and ensuring team delivers measurable growth while maintaining brand standards.
Develop and execute data-driven experimentation and optimization strategies for campaigns and landing pages, providing actionable insights to senior stakeholders.
Experience managing paid advertising accounts on platforms like Google Ads, Bing Ads, Meta, LinkedIn, and YouTube.
Experience leading and managing a small team (3 members) and setting objectives with performance reviews.
Demonstrated ability managing sizable marketing budgets (six-figure monthly budgets).
Work Experience Required: Experience in performance marketing across multiple industries and international experience (US, UK, India) preferred but not explicitly quantified.
Strategic thinker with demonstrated ability to translate complex data into actionable marketing insights and business growth initiatives.
Experienced in managing multi-brand campaigns across different digital platforms while maintaining brand consistency and quality control.
Comfortable working asynchronously across global time zones and collaborating with cross-functional teams (design, content, sales, service).