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Common mid-level title, metro location, broad channel skillset and unspecified experience increases candidate competition.
Platform and performance marketing skills are broadly transferable across industries.
Requires hands-on multi-platform expertise and team leadership but no explicit years, implying moderate screening criteria.
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Own end-to-end optimization of paid search, display, and social campaigns across multiple brands, managing six-figure monthly budgets to maximize revenue and efficiency.
Lead and coach a global pod of 3 Performance Marketing Analysts, setting objectives, conducting reviews, and fostering team development.
Develop and implement data-driven testing frameworks and landing page CRO strategies, translating performance data into actionable insights for senior stakeholders.
Experience managing paid search and social media campaigns (Google Ads, Bing Ads, Meta, LinkedIn, YouTube).
Experience leading or managing a small team (pod of 3).
Experience working across multiple brands or industries and managing sizable marketing budgets (six-figure monthly).
Work Experience Required: Not explicitly mentioned in the JD.
Strategic thinker with ability to execute quickly, proficient in performance marketing across diverse international markets (US, UK, India).
Comfortable managing cross-functional relationships and collaborating asynchronously across global time zones.
Experienced in data-driven experimentation, CRO, and translating complex performance metrics into actionable business insights.