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Popular mid-level product marketing role with common tool requirements but no strong employer brand.
Product marketing skills are transferable but SaaS/product experience is preferred, creating moderate domain bias.
Explicit 2–5 years requirement plus product-marketing domain experience filters moderately.
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Develop and execute product marketing strategies to increase product adoption and revenue including product positioning, messaging, and value propositions.
Plan and manage product launches and go-to-market (GTM) strategies with cross-functional collaboration (Product, Sales, Design, Development).
Analyze campaign performance using analytics tools and optimize marketing campaigns including SEO, email, social media, and paid marketing efforts.
Bachelor's degree in Marketing, Business Administration, MBA (Marketing), or a related field.
2–5 years of experience in Product Marketing or Digital Marketing.
Experience in launching and marketing software or digital products preferred.
Proficiency with marketing tools such as Google Analytics, Google Ads, Meta Ads, HubSpot, or similar platforms.
Strong domain experience in SaaS, IT Products, or Software Services marketing environments.
Experience operating at the intersection of product, sales, and digital marketing with an analytical and data-driven approach.
Proven ability to handle multiple projects and utilize marketing analytics and automation tools to optimize campaign performance.