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Generalist digital marketing manager title, mid-level (4-6 years), and broad multi-channel skillset drive high competition.
Requires Salesforce/Marketing Cloud CRM experience so skills are moderately transferable across industries.
Explicit 4–6 years plus mandatory Salesforce CRM and Marketing Cloud experience creates strict technical filters.
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Manage and optimize Salesforce CRM operations including lead assignment, data hygiene, workflows, reports, and user adoption.
Oversee digital marketing automation via Salesforce Marketing Cloud, execute email campaigns, and manage audience segmentation with performance tracking and optimization.
Handle digital asset management across Google Business Profile, Pinterest, Meta ads, brand protection, AI chatbot performance, and online reputation management to protect and promote online brand presence.
Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
4-6 years of relevant experience in CRM administration, digital marketing operations, or marketing automation.
Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud mandatory.
Work Experience Required: 4-6 years.
Experienced in managing end-to-end CRM and marketing automation platforms with strong operational ownership.
Skilled in coordinating multiple digital channels (Google Business, Meta Ads, Pinterest) and brand protection in a fast-paced environment.
Strong analytical orientation with ability to generate actionable insights and performance reports for marketing and sales teams.