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Metro location, generalist copywriter title, and broad digital performance requirements increase applicant competition.
Skills largely transferable across industries, though performance-marketing experience narrows fit somewhat.
Explicit 3+ years requirement and performance portfolio expectation create moderate filtering.
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Create performance-driven copy for various digital channels including Meta, Google, YouTube, TikTok, and LinkedIn to drive attention and conversion.
Develop and test scripts and concepts for video ads, including UGC and short-form formats, from hook to call-to-action.
Use briefs, customer insights, and performance data to generate and iterate sharp, relevant creative ideas quickly.
3+ years of copywriting experience in agency, startup, or digital-first environments.
Experience with performance marketing campaigns, especially involving video ads and digital creative.
Portfolio demonstrating strong ads, scripts, or campaigns with evidence of measurable performance.
Work Experience Required: 3+ years in relevant roles.
Experienced in direct response marketing with strong understanding of hooks, storytelling, and conversion-focused messaging.
Comfortable working in fast-paced teams and able to balance rapid iteration with decisiveness.
Effective at interpreting performance signals and platform trends to evolve creative concepts continuously.