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Tier-1 brand, mid-level seniority, metro location and broad demand-generation remit drive high competition.
Role requires B2B SaaS field-marketing and regional expertise, reducing cross-industry transferability.
Explicit 8–12 years requirement, SaaS/field-marketing and regional experience raise screening strictness.
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Own and execute the field marketing strategy for a core Salesforce product across South Asia and ASEAN, focusing on pipeline generation tied directly to sales and revenue targets.
Design and implement integrated marketing programs including events, digital campaigns, ABM, and partner marketing that address pipeline gaps and priority segments.
Manage marketing budget and vendor relationships, track and report on campaign ROI and marketing-sourced pipeline, collaborating closely with sales leadership across multiple countries.
8–12 years of experience in field marketing, demand generation, or B2B marketing, preferably in technology/SaaS/enterprise software.
Strong knowledge of the India and ASEAN enterprise technology market and buyer landscape across multiple countries.
Proven experience building marketing programs with direct impact on sales pipeline and revenue.
Bachelor's degree in Marketing, Business or related field; MBA preferred but not mandatory.
Experienced in multi-country marketing operations with ability to manage cross-functional and cross-geographical teams effectively.
Skilled in leveraging AI and automation for rapid campaign execution, optimization, and scaling across diverse markets.
Demonstrated ability to partner strategically with senior sales leadership (VPs & CXOs) to align marketing efforts tightly with sales priorities.