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Strong employer brand, mid-level role, and metro location drive high candidate competition.
Prefers automotive/dealer retail experience but core marketing skills remain transferable across industries.
Explicit 5+ years and retail-activation experience plus MBA preference make screening moderately strict.
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Implement and adapt marketing campaigns for Harley-Davidson dealerships within a specific zone, aligning with brand strategies and boosting key performance indicators.
Manage zonal budgets and resource allocation for marketing activations to achieve business and brand objectives with measurable ROI.
Plan and execute on-ground marketing events and innovative pilot initiatives quarterly, ensuring consistency of consumer experience and brand touchpoints across dealerships in the zone.
MBA with core specialization in Marketing or highly relevant experience.
5+ years of experience in retail marketing, activation, customer retail experience, strategy development, and people management.
Strong knowledge of traditional and digital marketing, consumer behavior, and research-oriented approach.
Location: Delhi, India (explicitly mentioned).
Experience operating autonomously within a zonal or regional marketing role managing end-to-end campaign execution and budget responsibility.
Proven ability to engage dealers and influence marketing execution on-ground to improve brand visibility and customer engagement.
Analytical and research-oriented mindset with a strong consumer-first approach focused on measurable outcomes and innovation in marketing activations.