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Tier-1 brand, metro location, visible marketing role, and broad multi-market requirements increase competition.
Role requires B2B SaaS field marketing, regional market knowledge, and close sales partnership, limiting cross-industry fit.
Explicit 8–12 year requirement plus senior B2B SaaS, multi-market and sales-alignment requirements make filters strict.
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Own and execute field marketing strategy and integrated marketing plans across South Asia and ASEAN for a core Salesforce product, directly tied to sales pipeline and revenue targets.
Lead demand generation programs, including events, campaigns, digital, ABM, and partner marketing, coordinating with sales, product marketing, and demand generation teams.
Manage marketing budget and vendor relationships; measure and optimize campaign ROI and pipeline impact regionally, serving as main marketing liaison to sales leadership.
8-12 years of relevant experience in field marketing, demand generation, or B2B marketing, preferably in technology/SaaS/enterprise software.
Strong knowledge of India and ASEAN enterprise technology markets, including multiple country nuances.
Experience partnering with senior sales stakeholders across multiple geographies and operating with distributed teams.
Bachelor's degree in Marketing, Business or related field; MBA preferred but not required.
Experienced in complex, multi-country marketing operations with strategic alignment to sales pipeline goals across South Asia and ASEAN.
Data-driven marketer comfortable using CRM and marketing analytics tools to track pipeline and optimize programs, including hands-on use of AI/automation in campaign execution.
Skilled in collaborating with senior sales leadership (VPs, CXOs) and cross-functional global teams in a fast-paced enterprise SaaS environment.