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Strong brand and generalist sales title increase interest, but seniority and location limit candidate pool.
High — requires sector-specific spirits/FMCG and off-trade/on-trade account experience.
High — explicit 8+ years and sector-specific spirits/FMCG off-trade experience required.
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Implement and execute sales strategy and marketing activity calendar for off-premise channels.
Drive sales volume, product mix, and margins by monitoring supply-demand, market trends, and competitor activity.
Manage existing customers, expand distribution, coordinate promotional activities, and ensure receivables and credit control compliance.
Graduate or MBA degree mandatory.
Minimum 8 years of experience in Spirits & Beverages sales or FMCG with exposure to off-trade/on-trade accounts.
Experience in sales operational planning, market development, and customer account management.
Location: Ernakulam, Kerala, India (implied from job location).
Experienced in managing off-premise sales channels within premium spirits or related FMCG sectors.
Comfortable with data analysis, sales automation tools, and driving visibility or distribution expansion.
Capable of balancing sales targets with receivables management and coordinating with internal teams for promotional execution.