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Industry-specific senior B2B role reduces applicant density despite Mumbai location.
Strong preference for specialty chemicals/coatings experience limits cross-industry transferability.
Explicit 8–10 years plus sector-specific product marketing and regulatory experience enforces strict filtering.
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Lead regional marketing strategy and execution for the Preservation & Coatings (P&C) portfolio across South Asia, aligning with sales, technical, product management, R&D, and regulatory teams.
Translate commercial objectives and market insights into customer value propositions, sales enablement tools, demand-generation programs, and product management support to drive profitable growth.
Plan and manage targeted marketing campaigns, webinars, digital content, events, and regional communications ensuring consistent, compliant, and brand-aligned messaging across channels.
Bachelor’s degree in Marketing, Business Administration, Chemistry, Chemical Engineering, or related field.
MBA or postgraduate qualification in Marketing/Business.
8–10 years of B2B marketing, product management, commercial excellence, or related experience within chemicals, coatings, additives, or related industrial sectors.
Experience in regional portfolio marketing, product launches, demand-generation campaigns, and market communications; strong skills in market intelligence, digital marketing, sales enablement, and stakeholder management.
Experienced in B2B industrial marketing with deep understanding of specialty chemicals, paints, coatings, or additives markets.
Able to translate complex technical product information into clear, sales-ready value propositions and marketing messaging.
Comfortable managing integrated marketing programs and cross-functional collaboration in a regulated, compliant environment focusing on growth and customer engagement.