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Generalist mid-level retail marketing role with national store visibility and common skillset, moderate applicant competition.
Role requires retail and experiential marketing expertise tied to in-store activations, so background fit sensitivity is high.
Mandatory 5–6 years and retail marketing experience with vendor and campaign skills create moderate shortlisting strictness.
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Develop and execute retail marketing strategies aimed at increasing store footfall, conversions, and customer retention across 50+ stores.
Plan and manage store launch campaigns, seasonal promotions, mall collaborations, and in-store activations like sampling drives and events.
Coordinate with mall marketing teams and influencer marketing for joint promotional activities, and track ROI to optimize retail marketing initiatives.
5–6 years of experience in retail marketing or experiential marketing, preferably in lifestyle, luxury, FMCG, or fashion sectors.
Experience with in-store activations, mall partnerships, and BTL marketing strategies.
Proven skills in multi-location campaign management, vendor negotiation, budgeting, and project management.
Work Experience Required: 5–6 years in retail or experiential marketing.
Experienced in managing marketing campaigns across multiple retail locations with operational ownership of activations and vendor partnerships.
Skilled in cross-functional collaboration, especially with mall marketing teams and influencer marketing.
Comfortable working in lifestyle or consumer-focused brand environments with results-driven marketing experience.