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Niche Salesforce Marketing Cloud expertise and seniority reduce applicant density despite remote posting.
Role requires deep Salesforce Marketing Cloud consulting expertise, making cross-industry transfers limited.
Explicit 11+ years, mandatory Salesforce Marketing Cloud mastery, practice leadership, and P&L responsibility create high selection rigor.
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Lead strategy, growth, and overall success of the Salesforce Marketing Cloud practice focusing on revenue, profitability, and market expansion.
Design and deliver scalable Salesforce Marketing Cloud solutions involving customer engagement, marketing automation, personalization, and omnichannel campaigns.
Oversee delivery quality, architectural guidance, team leadership, client advisory, practice operations, and integration of Marketing Cloud with Salesforce CRM, Data Cloud, and APIs.
11+ years total work experience.
Strong hands-on experience in Salesforce Marketing Cloud including Marketing Cloud Engagement, Journey Builder, Email Studio, Automation Studio, Mobile Studio, Contact Builder, Data Extensions, Personalization, and Intelligence (Datorama).
Expertise in leading and scaling Salesforce Marketing Cloud practices covering strategy, business development, service offerings, and delivery governance.
Experience with Marketing Cloud Connect, Salesforce CRM integration, REST/SOAP APIs, SQL, AMPscript, SSJS, and API integrations.
Proven ability to lead large-scale Salesforce Marketing Cloud implementations and digital marketing transformation programs.
Experience in building, mentoring, and leading global consulting teams with capability development and certification focus.
Skilled in strategic consulting, executive stakeholder management, practice management including P&L ownership and program governance.