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Popular mid-level digital marketing title but specialized SEO+paid+AI-search requirements increase filtering.
SEO and paid marketing skills transfer across industries; B2B SaaS preference is only a soft filter.
Explicit 2–5 year requirement plus mandatory paid-SEO skills and tooling raises shortlisting strictness.
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Lead generation ownership combining paid advertising (Google, LinkedIn, Meta) and organic marketing to deliver measurable qualified B2B leads.
Manage and optimize SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies to improve organic traffic, keyword rankings, and AI search visibility.
Deliver regular analytics and reporting on campaign performance including lead attribution, conversion tracking, and SEO health metrics.
2–5 years of experience in Digital Marketing, preferably in B2B SaaS or software.
Strong expertise in Google Ads, LinkedIn Ads, Meta Ads, SEO (on-page, off-page, technical), and AI search optimization techniques (AEO, GEO).
Proficiency with analytics tools: Google Analytics 4, Google Tag Manager, Google Search Console, HubSpot CRM, and SEO tools like SEMrush/Ahrefs.
Excellent written and verbal English communication skills.
Experienced in managing multi-channel international B2B marketing campaigns with a focus on performance and lead quality.
Skilled in integrating AI-driven marketing strategies within SEO and paid campaigns for enhanced search visibility, including featured snippets and voice search.
Analytical and data-driven marketer capable of detailed campaign optimization and ROI-focused reporting using modern digital marketing and SEO tools.