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Tier-1 employer, metro location, and a widely sought demand-generation role increase applicant competition.
Requires B2B demand-gen, marketing automation, and APAC experience, so skills are somewhat industry-specific.
Explicit 9–13 years requirement and required marketing automation/CRM skills raise screening strictness.
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Plan and execute integrated demand generation campaigns across digital marketing, paid media, webinars, events, content marketing, and lifecycle marketing primarily for India and supporting APAC.
Collaborate with Sales, Pre-Sales, and cross-functional teams to drive qualified pipeline and measurable business growth.
Monitor and optimize campaign performance using data insights and AI-powered marketing tools to continuously improve marketing effectiveness.
9–13 years of experience in B2B demand generation, field marketing, or digital marketing.
Strong written and verbal communication skills in English.
Experience planning and executing integrated marketing campaigns that deliver measurable business outcomes.
Not explicitly mentioned in the JD: Notice period requirements.
Strategic and execution-focused marketing professional with expertise in integrated demand generation and data-driven campaign optimization.
Experienced in collaborating across Sales and Marketing functions to align marketing initiatives with business priorities.
Comfortable working in fast-paced regional environments and leveraging emerging technologies including AI for marketing productivity.